Year of controversy (2010–2011) LeBron James
james attempts slam dunk in march 2011 member of miami heat.
james officially became member of heat on july 10, 2010. move, became third reigning mvp change teams , first since moses malone in 1982. evening, heat threw welcome party new big 3 @ american airlines arena, event took on rock concert atmosphere. during gathering, james predicted dynasty heat , alluded multiple championships. outside of miami, spectacle not well-received, furthering negative public perception of james.
throughout 2010–11 season, james embraced villain role bestowed upon him media. played heat angry demeanor , less joy in years past, , later admitted regretted approach. on december 2, faced cavaliers in cleveland first time since departing free agent. scored 38 points , led miami win while being booed every time touched ball. finished season averages of 26.7 points, 7.5 rebounds, , 7 assists per game on 51 percent shooting. miami entered playoffs east s second seed , advanced finals before stumbling against dallas mavericks, losing in 6 games despite holding 2–1 series lead going game 4. james received brunt of criticism loss, averaging 3 points in fourth quarters in series. finals scoring average of 17.8 points per game signified 8.9-point drop regular season, largest point drop-off in league history.
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