Products Carreras Tobacco Company

1 products

1.1 craven a
1.2 black cat
1.3 coupons

products
craven a

soon after end of 1914-18 war market resumed normal competitive spirit carreras once more fore. baron knew in order compete product had better competitors , in 1921 house of carreras recorded first in industry launching brand destined become household name in on 120 countries worldwide famous slogan not affect throat. first ever machine-made cork-tipped cigarette, selling under brand name of craven a, again using name of earl of craven family remain close friends of rothmans international group of companies.

craven became such huge success in united kingdom various cork-tipped brands launched compete against imperial tobacco company , other tobacco houses. competition fell wayside , craven still marketed around world.

at same time craven pioneering new fashion in cigarette smoking, competition moving in on coupon business. once again, carreras stayed in front well-known coupon brand black cat.

black cat

black cat cigarette brand sold around world, name sprang humble origins. original black cat ordinary domestic cat spent hours curled asleep in window of don josé’s wardour street shop, before turn of 20th century. because cat became such familiar sight passers-by, shop began known “black cat shop”. don josé decided adopt cat part of company s image , in 1886 became first trademark registered carreras. cat became integral part of design of black cat pack appeared in white circle surrounded black border above initials “jjc” (don josé joaquin carreras).

the black cat cigarette introduced in 1904 1 of first machine-made cigarettes manufactured in britain. cat used in of earliest cigarette promotions, including black cat stamp album issued free smokers. stamps available inside cigarette packs , £325 in prizes offered best completed albums.

the first item given away inside black cat cigarette packets black cat library of short stories appeared in 1909. series of forty adventure stories titles ranging “a fight spaniards”, “the gunpowder plot”, “who man in iron mask?” , “the revenge”.

in 1910 black cat began full-scale coupon trading, offering gifts such pipe fillers , other smokers requisites.

one of ambitious promotions took place on 18 october 1913 - designated company “black cat day”. advertised extensively in national press, black cat salesmen give golden half-sovereign approached in street prove in possession of black cat pack.

during first world war carreras sent gift parcels british troops included french phrase books inside cigarette packs. these enable soldiers “get on better terms our french allies”. in 1914 black cat cigarettes offered smokers chance collect small cardboard flags of allies , in 1916 first set of cigarette cards included in packs. set of 140 war cartoons louis raemaekers fetch considerable price @ auction today. next series of cards followed, featuring women on war work. succeeded in 1915 series on science of boxing.

during 1920s enthusiasm black cat @ peak, many people wearing badges , stickers featuring cat , going fancy dress parties in black cat costumes. now, coupon trading fiercely competitive , black cat gift catalogue offered gramophone records, gardening equipment, gentlemen s razors, automobile accessories , wirelesses.

the cigarette manufacturers agreed withdraw coupons on 1 january 1934 number , variety of cigarette card series continued increase, carreras amongst prolific of issuing companies.

during second world war many cigarette brands withdrawn sale , black cat 1 of these. brand didn’t appear again until 1957, reintroduced plain cigarette @ time when huge sales being made filter cigarettes. market plain brands continued diminish , black cat withdrawn again in 1959.

it made appearance on uk market in 1976, time filter cigarette, disappeared in november 1993. however, trademark continues in ownership of british american tobacco group of companies.

coupons

in 1931, coupon war @ height, carreras made move not registered yet first industry rocketed sales @ expense of competitors.

coupons introduced small cigarettes , sold under brand name clubs. outstanding piece of marketing, departure usual wide range of gifts, offering in place limited range of selected, high quality articles covering more personal day-to-day requirements.

the brand successful. @ 1 time there no fewer 14 factories devoted entirely production of clothing given in return coupons clubs cigarettes. sales increased rapidly , again competition swung action @ least 6 other brands of similar type. clubs success persuaded gallaher tobacco introduce coupons park drive, move through coupon war had steadfastly maintained never do.

finally coupon war careered out of control. competition cut-throat. companies agreed end war in 1933 formation of tobacco trade association, uk tobacco manufacturers association.

to increase sales of once prestigious brand of cigarettes , offer cheaper price, there introduction of flip top 20 pack design submitted frederick willis. although package used company no patent issued design , therefore no residuals paid ingenious design , use. today brands of cigarettes can purchased in these 20 flip top packages.