Craven A Carreras Tobacco Company



soon after end of 1914-18 war market resumed normal competitive spirit carreras once more fore. baron knew in order compete product had better competitors , in 1921 house of carreras recorded first in industry launching brand destined become household name in on 120 countries worldwide famous slogan not affect throat. first ever machine-made cork-tipped cigarette, selling under brand name of craven a, again using name of earl of craven family remain close friends of rothmans international group of companies.


craven became such huge success in united kingdom various cork-tipped brands launched compete against imperial tobacco company , other tobacco houses. competition fell wayside , craven still marketed around world.


at same time craven pioneering new fashion in cigarette smoking, competition moving in on coupon business. once again, carreras stayed in front well-known coupon brand black cat.







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