Background Super Bowl Ad Meter

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the super bowl became must-see event advertisers during third quarter of telecast of super bowl xviii on cbs, when apple computer debuted one-time-only advertisement macintosh computer titled 1984, directed ridley scott. los angeles raiders routed washington redskins, 38-9, apple commercial, not game, most-talked item around water coolers next day. since then, major advertisers have used game, paying as 7 figures (averaging $4 million 1 30-second slot of 2013, excluding production expenses) showcase work , generate buzz many people tune television s biggest event of year watch commercials, not actual game. reasons, usa today started ad meter, poll gives live responses per second of each commercial. according newspaper, ads rule limited shown during game - opening kickoff end of game, excluding shown @ halftime or local commercials - officially qualified consideration in ad meter survey.


a new element added 2012, users of facebook , logging onto usa today website involved in second survey lasted until february 7 @ 6:00 pm est. online element added regular meter 2013.







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